SAMPLE #1: LANE LABS

Client Profile: Lane Labs is a key supplement manufacturer in the natural products industry.

Project Challenge: Lane Labs wanted a redesign of their newsletter. They wanted it to be more like a magazine, with article-styled product summaries. This meant a complete departure from the dense, often overwhelming layout of their current newsletter.

Project Solution: I made use of a layout that is adaptable to changing article and image sizes so as to keep production costs down on future issues. Also, the page outline colors could incorporate product colors into their summary pages, as well as allow for easily changing cover images to keep product costs down on future issues. The whole design is meant to allow for easy reproduction without loosing out on a nice clean look.

SAMPLE #2: WORDGIRL

Client Profile: Sara Lovelady, a.k.a. the infamous "Wordgirl," is a long-time copy writing professional who caters specifically to the needs of the natural foods and products industry.

Client Quote: "Dune is a life-saver! I needed fabulous, fun graphics for my business that still looked professional and trustworthy. Dune Thomas delivered just the look I was searching for -- quickly and for a reasonable price."
-- Sara Lovelady, Wordgirl

Project Challenge: On this project, budget and time constraints were both dramatically limited. That, and it had to be in black and white. Wordgirl wanted an ad that visually pointed out the dangers of generic copy writing. No conceptual existed. No artwork. And a minimum of copy. All this and she needed it sent to press the following day.

Project Solution: After an hour or so of brainstorming, we agreed that a "blah blah blah" labels concept was the best idea to go with, since it clearly illustrated the problems faced by many of her potential clients. I dressed up a few empty lotion and vitamin bottles, grabbed my digital camera, snapped the shot and put the ad together. Bingo. By noon the next day, it was sent to the printer. Her deadline was met, her costs were kept to a minimum, and her ad made a clear impression about her skills and services.

SAMPLE #3: SANOVIV

Client Profile: Sanoviv is the only hospital of its kind in the world, offering alternative medicine services on a scale that is unmatched, and in an atmosphere rivaling that of a luxury health spa. Brilliant!

Project Challenge: Sanoviv needed what is known as an "advertorial." As a hybrid between a magazine editorial and an ad, the content would mimic an article.

Project Solution: Good advertorial design dictated the need to mimic the style of the magazine's article layouts. This informative approach showcases the text and adds to credibility, as well as provides a more inviting, readable format for those wanting to educate themselves on the Sanoviv's services.