FLYERS & SALES SHEETS

What makes a good brochure? A clear, concise, and singular message. Too much text or too many messages can overwhelm readers and dissipate the impact of marketing efforts. Leave room for the elements of design and good visual content. Good copywriting and good design are equally important.

SAMPLE #1: HOME DIRECTOR

Client Profile: Home Director makes installation kits to streamline the use of in-home multimedia services.

Project Challenge: Home Director wanted a series of flyer-styled sales sheets. They needed to maintain a uniform style while still making enough of a difference in presentation between the standard offerings and the premium product line to make a quality statement.

Project Solution: A gorgeous photo of a high-class home, coupled with gold lines and a few other subtle differences made the Elite Series flyer stand apart as needed. The fronts and backs of the complete set were consistent with each other and complimented the Home Director company image nicely.

SAMPLE #2: CORRELATE

Client Profile: Interestingly, knowledge management solutions are showing up because computers have allowed for the gathering and storing of so much data that we now "have trouble finding what we already found." Correlate Technologies provides comprehensive and cost-effective solutions to this problem, particularly as it relates to the industry's tech-giants.

Client Quote: "Many compliments to your great handy work!!! I'll definitely pass your name along to this partner of ours..."
-- Dave Dexter, VP Business Development

Project Challenge: Correlate had a lot of information to get across to potential clients and consumers. The benefits of their product were far reaching, and so flyers, brochures, and folders of information needed to be conveyed in a dense but readable format.

Project Solution: Starting with the company's logo and core identity materials, I designed the brochure pages to hold as many words as possible without destroying the necessary balance of white space. A few well placed graphics left them feeling open and uncrowded, in spite of a deceptively high overall word count.

SAMPLE #3: ACTORS' THEATRE PLAYWRIGHTS' FESTIVAL

Client Profile: Founded in 1985, the Actors' Theatre in Santa Cruz has become the leading producer of new plays on the Central Coast, and an important ‘on-the-job’ training ground for people interested all aspects of the theater.

Client Quote: "Thanks again, Dune. I really like what you've done. The Playwrights' Festival has needed something like this..."
-- John Patterson

Project Challenge: The Actors' Theatre needed some marketing materials created for their annual Playwright's festival. A shoestring budget, limited time, and a large variety of plays meant finding a creative solution to their advertising needs.

Project Solution: I proposed a simple two-color poster and flyer series that could all be printed in a single press run. I also arranged the series so that a central background image could be changed to suit the title and theme of each play.