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PRINT DESIGN As both a designer and an increasingly active conscious consumer since the late 1980's, I have a wealth of personal experience in knowing what images and design styles speak to my alternative, values-driven culture. This is an all-important, secret ingredient, because what works for corporate products and services will often belly-flop in this alternative marketplace. Socially responsible consumers will often reject corporate design layouts or generic imagery in favor of visual content that's fun, lively, and even a tad edgy. This unique combination of personal and professional experience, spent working with both small alternative companies and big ones such as 3COM, Hewlett Packard and others, has assisted my ability to understand the unspoken and unique design needs of socially responsible businesses.
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